About us

There are many online shops. Why Buy Biketrading? Quite simply: We are your bike retailer on the Internet - we combine the best expertise and a wide range with all the benefits of online shopping. Order easily from home, or on the go via our mobile shop. You decide and do not have to worry about opening hours or transporting your new dream bike.


You can order our own brand CARBONBIKES exclusively via our online shop. The brand CARBONBIKES was founded almost 10 years ago by Reto Specht. Teaming up with Biketrading GmbH under the direction of Daniel Schmidheiny results in a powerful combination of product innovation, expertise and unique distribution structure. The sale of bicycles without intermediary trade via online shop is not a world first. However, our differentiation characteristics are clear.

Our differentiation features

  • Maximum value added in Switzerland
  • Simple configuration options
  • Individual configuration and design
  • Best price performance ratio
  • Modular services
  • Attractive discounts for CARBONBIKES owners